Wednesday, 9 December 2009

Communication Strategy

Today marks the start for my team and I working on the new CiCS 3 year communication strategy 2010 - 2013 at the University of Sheffield.

The strategy will cover both internal and external communication and rather than write it in isolation we are holding small discussion groups with staff in the department to gather their views and input.

In order to get representation from across the whole of the department we have worked to a 25% representation rate across all teams. This has resulted in approximately 50 people taking part in the discussions and as we have tried to keep groups small, over the next 2 weeks we will be facilitating 6 group discussions.

Each discussion group will be together for 90 minutes going through some structured areas to consider. In advance all attendees have been asked to consider the following

- What are the problems with communication in CiCS and what actions can you suggest to remedy them?
- Who is responsible for communication and how can we get students, staff & CiCS staff engaged in what we have to say?

- In three years time what might CiCS communication be like, in cultural and technological terms?

The sessions should be interesting, and hopefully provided us with a full range of issues to consider in our new communication strategy. The aim is to publish the strategy early 2010.

2 comments:

Sue Cunningham said...

Rob, how operational is communication strategy? Is it fairly high level stuff or do you go into the nuts and bolts of who is communicating what to which group?
Sue

Jo Robinson said...

Hi Rob, I'm Jo, a new member to the group!

I'm the Communications Officer for ISS (Information Systems and Services) at Newcastle University, I'm also in the process of writing our comms strategy for the next three years! I've made start but I'm finding the deeper I get into the project the bigger it becomes!

I'd be more than happy to share any idea I have though if they are any use.


Jo